The Google Analytics Level 3 Advanced Diploma offers a comprehensive guide to mastering advanced Google Analytics techniques and tools. Designed for marketing professionals, business analysts, and data specialists, this course delves deep into tracking, reporting, and data analysis. You will learn how to leverage advanced features like cross-domain tracking, enhanced e-commerce, custom dimensions, and attribution modeling to extract actionable insights from user behavior. With a focus on practical application, you will gain the skills necessary to optimize your website performance, drive conversions, and ensure GDPR compliance.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
5 minutes
Total Lectures:
1
Total Students:
359
Average Rating:
5
The Google Analytics Level 3 Advanced Diploma is an in-depth course tailored for professionals who want to master advanced techniques in Google Analytics. This course begins with an Introduction to Advanced Google Analytics, where you will understand the importance of advanced analytics, set up tracking configurations, and explore the latest updates to Google Analytics. Moving on, the course explores Custom Dimensions and Metrics, teaching you how to create and implement custom tracking for user behavior analysis. The Event Tracking and Enhanced E-commerce module will help you track user interactions, optimize e-commerce performance, and analyze product performance across various user journeys. You’ll then learn about Cross-Domain and Cross-Device Tracking, which will enable you to understand and track users across multiple devices and domains. This leads into Advanced Segmentation and Filtering, allowing you to create in-depth segments and clean data for more accurate insights. Attribution Modeling will show you how to understand the customer journey and customize attribution models to reflect your business needs. The Google Tag Manager Integration section will focus on integrating Google Analytics with Tag Manager, simplifying tracking code management and enabling you to track user interactions without the need for extensive coding knowledge. Learn how to bring external data into Google Analytics and create custom reports with Data Import and Data Studio, and explore Mobile App Analytics to track app engagement and retention. The Advanced Reporting and Insights module will guide you in creating custom reports for KPIs and visualizing data to extract meaningful insights. Additionally, the course covers A/B Testing and Experimentation, empowering you to run experiments and optimize website conversions. Finally, you will learn about GDPR Compliance and Data Privacy, ensuring that your Google Analytics setup adheres to data protection regulations and best practices for the UK. By the end of this course, you'll be well-equipped to utilize Google Analytics to its full potential, improving your ability to make data-driven decisions and optimize your business performance.

Who Is This Course For?

  • Digital Marketers: Individuals looking to enhance their Google Analytics skills and optimize digital campaigns for better performance.
  • Business Analysts: Professionals who want to dive deeper into data analysis and improve reporting for their organizations.
  • E-commerce Managers: E-commerce professionals aiming to track user behavior, optimize product performance, and improve the customer journey.
  • Webmasters and Developers: Web professionals who want to integrate Google Analytics with Google Tag Manager and manage tracking more effectively.
  • Marketing Consultants: Consultants seeking to offer advanced analytics and reporting solutions to their clients.
  • Mobile App Managers: Professionals looking to track and optimize mobile app user engagement and retention.
  • Anyone Interested in Data-Driven Decision Making: Anyone wanting to learn how to use Google Analytics for actionable insights that lead to improved performance.

Requirements

  • A basic understanding of Google Analytics and digital marketing concepts.
  • Familiarity with Google Analytics’ basic interface and reporting features.
  • No prior coding experience required, but some knowledge of website functionality and tracking is recommended.
  • Strong analytical skills and the ability to interpret data for actionable insights.
  • A computer with internet access to access online modules and complete assignments.

Career Path

Upon completing the Google Analytics Level 3 Advanced Diploma, you will have the expertise to pursue various roles within data analysis, marketing, and digital strategy, including:
  • Google Analytics Specialist: Expert in setting up, tracking, and analyzing data using Google Analytics for web and app performance optimization.
  • Digital Marketing Analyst: Specializing in web analytics to guide digital marketing strategies and campaigns based on user behavior insights.
  • E-commerce Analyst: Focused on tracking and optimizing e-commerce sales, product performance, and conversion rates.
  • Data Analyst: Conducts in-depth data analysis to help businesses make informed, data-driven decisions.
  • Marketing Manager: Manages marketing campaigns and uses advanced analytics to optimize user engagement, conversion, and ROI.
  • Conversion Rate Optimization (CRO) Specialist: Analyzes and implements strategies for increasing website or app conversions.
  • Web Analytics Consultant: Provides consultation services to organizations looking to improve their website performance and analytics setup.
  • Mobile App Analytics Manager: Focuses on optimizing mobile app performance and user engagement through effective tracking and analysis.
With these skills, you will be prepared to step into roles where your ability to interpret data and make actionable recommendations will drive business success.

Course Curriculum

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