Strategic Marketing

Overview

This Strategic Marketing course covers a wide range of topics, including marketing strategy, customer and market analysis, growth strategies, and international marketing. Through this course, learners will gain a comprehensive understanding of the marketing environment, industry, and competition, as well as the marketing mix strategy.

The course is structured into 11 modules, starting with an introduction to marketing strategy and progressing through product portfolio, sustainable competitive advantage, and segmentation, targeting, and positioning. Learners will also explore growth strategies, including mergers and acquisitions, and international marketing.

Additionally, the course covers marketing planning and implementation, providing learners with the skills needed to develop and implement effective marketing strategies. Overall, this course is designed to provide learners with a deep understanding of strategic marketing principles, making it ideal for marketing professionals, business owners, and those seeking to enhance their marketing knowledge and skills.

What Will You Learn?

• Understand the importance of marketing strategy and how it relates to business goals and objectives
• Analyze and evaluate product portfolios and marketing capabilities to identify opportunities for growth and improvement
• Conduct industry and competition analysis to identify key trends, opportunities and threats in the market
• Assess the marketing environment and its impact on marketing strategies and tactics
• Conduct customer and market analysis to gain insights into customer needs, behaviours and preferences
• Develop sustainable competitive advantages through effective marketing strategies and tactics
• Explore growth strategies such as market penetration, product development, and diversification

Who Should Take The Course

• Business owners who want to enhance their marketing skills and create effective marketing strategies for their products or services.
• Marketing professionals who want to advance their knowledge and skills in the field of strategic marketing and enhance their career prospects.
• Individuals who want to gain a comprehensive understanding of marketing strategy and its various elements, including product portfolio, industry and competition, customer and market analysis, and marketing mix strategy.
• Students who are interested in pursuing a career in marketing or related fields and want to gain a strong foundation in strategic marketing.

Requirements

There are no specific requirements for this Strategic Marketing course. However, a basic understanding of marketing principles and concepts would be helpful. It is ideal for individuals looking to pursue a career in marketing or related fields, as well as those seeking to enhance their knowledge and skills in the area of strategic marketing.