Copywriting for Beginners

Overview

By enrolling in this “Copywriting for Beginners” course, you will master the art of effectively writing a piece in order to persuade the readers. This course contains everything you will need to know in order to ace as a copywriter. Copywriting is one of the most crucial elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to influence people and to try to get them to take action after reading or hearing them.

If you are someone who genuinely enjoys writing and wants to make a profession out of it or maybe, you want to work in the field of business marketing, either way, the knowledge of the primary concepts of copywriting is what you will need. The instructor of this course, Marcia Yudkin, is an expert copywriter herself. She authored three books and four ebooks on copywriting and has mentored many prospective freelancers and business owners in marketing writing.

An aspect of this course which makes it significantly superior to other courses is the fact that it provides three real-life writing assignments and along with it, the opportunity to compare your writing with that of others. You will also be given feedback afterwards that will highlight the must do’s and many fine tips to keep in mind. Moreover, this course contains seven exercises and 80+ visual and/or verbal examples that make the lessons lively and interactive.

What Will You Learn?

• Through hands-on practice, know how to turn words into money
• Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones
• Capture a reader’s attention, explain what’s on offer and clinch the deal
• Analyze any persuasion challenge so as to identify the factors that will move readers to action

• Differentiate an offering from the competition
• Gain confidence from a start-to-finish overview of effective copywriting

Who Should Take The Course?

This course is ideal for:

• Anyone seeking a practical (and potentially lucrative) new writing skill
• Employees told to write a website, sales letter or ad who aren’t sure how
• Aspiring freelancers wanting a solid foundation for success
• Managers or business owners who need to know how to assess the work of copywriters they hire

Requirements

There are absolutely no requirements that you need to have or show prior to enrolling in this “Copywriting for Beginners” course. All you need to have is the basic understanding of the English language and an internet connection and you are good to go!