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"Advanced Copywriting" online course refines empathetic content creation and impactful language for reader connection. Expert instructor Marcia Yudkin, known for three books and mentoring, guides you. Learn to captivate in 2 seconds, convey natural appeal, and leave lasting impressions. Avoid confusion with practical lessons, 239 real-world examples, and feedback. Lifetime access, certificate for enhanced resume value. Elevate your writing prowess and marketability.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
3 hours, 26 minutes
Total Lectures:
38
Total Students:
63
Average Rating:
4

Overview

The Advanced Copywriting online course, will teach you how to write a piece of content with empathy and connect with readers one-on-one, the language you should use to captivate them and make a distinctive, memorable impression upon them. Once you grasp the fundamental elements of copywriting, you will need to know the advanced aspects of it as well, if you really want to take the readers on an imaginative journey through your writing and convince them to take action of some sorts.

The instructor of this Advanced Copywriting course, Marcia Yudkin, is an expert copywriter herself. She authored three books and four ebooks on copywriting and has mentored many prospective freelancers and business owners in marketing writing. Do you know how long it takes for someone to make a first impression? Two Seconds. You read that right, all you have is two seconds to grab the audience’s attention. In this day and age of social media, where most people have the attention span of a newborn baby, this is no easy task. Hence it is extremely important to use the right words that feel natural, appeal to readers and leave a long-lasting effect on them.

In addition, this concise, practical course will teach you how to avoid misdirecting, confusing and overtaxing your readers in an attempt to showcase your creativity. You learn both principles and drawbacks of copywriting with a staggering 239 examples from actual marketing copy. Through feedback on these pieces from high-tech, small-business and consumer brands, you come to understand what the key do’s and don’ts are. You experience the ceaseless delight of choosing the right words and arranging them correctly. By purchasing this course, you will get a lifetime access and upon completion, a certificate that will add significant value to your resume and make you stand out in the job market.

How This Course is Different?

My name is Marcia Yudkin, and using my decades of experience as a copywriter, author and marketing coach, I serve as your guide to the pizzazz of creative language. Compared with blogs and books on this topic, the Advanced Copywriting course has four points of distinction.
  • Plain English explanations. Although many of the techniques discussed have roots in the rhetoric of ancient Greece, you won’t need to struggle with terms like “anaphora,” “catachresis” or “isocolon.”
  • Thorough coverage. You don’t learn only three or four methods to jazz up marketing writing. No less than 25 techniques take the stage in turns, each carefully explained and related to one another where appropriate. In addition, near the end of the course you have the opportunity to test your new understanding by rating 20 examples on your own and then comparing your assessments with my comments.
  • Examples from marketing copy, not novels or poems. I spent two years collecting both excellent and awful examples for the course from marketers all over the Internet. In contrast, other teachers rely on quotes from the likes of John Steinbeck and Jane Austen, who don’t serve as realistic models for promoting phone apps, vacation rentals or sweaters. One widely admired expert told me she couldn’t possibly take the time to find marketing-related instances of the rhetorical tactics she often wrote about. But I did.
  • Hundreds of examples. Just a few examples aren’t enough for you to get the hang of applying the principles described. Instead, well over 200 short passages illustrate vividly what to do and not to do.
To my knowledge, no other copywriting expert offers such a broad range of advanced wordsmithing savvy in one course, book or website. No one!

What Will You Learn?

  • When exaggeration pleases and where it becomes hype that exploits and cheats the reader
  • A technique from classic comedy you can use to delight readers and keep their attention
  • How to use the musical characteristics of language to imply softness or harshness, movement or indolence
  • Do questions engage readers? Some do and some don’t – and how to know the difference
  • Why twos are perfect for some techniques while others call for threes
  • And did you notice the prevalence of contrast in these bullet points? How you can harness the power of that element
  • Criteria to use when tweaking and improving your next-to-final draft
  • Instances where rich, evocative description does wonders for sales, and less well-known ways to stimulate readers’ imaginations
  • Exactly how to determine whether a metaphor is mixed up or helpful
  • Why knowing your audience matters as much as vivid expression
  • Putting the power of curiosity to work for you not just in bullet points, as here, but also in headlines, product names and blog posts
  • The “dimensionalizing difference” that brings complex ideas into clearer focus
  • A surprisingly underused ingredient that boosts credibility and makes your overall pitch stronger
  • How predictable old phrases can be resurrected with loads of new life

Who Should Take The Course?

This course is ideal for:
  • Aspiring copywriters ready to go beyond the basics
  • Business owners or marketers who supervise copywriters
  • Consumers who want to understand techniques in the marketing they consume

Requirements

There are absolutely no requirements that you need to have or show prior to enrolling in this Advanced Copywriting course. All you need to have is the basic understanding of the English language and an internet connection and you are good to go!

Course Curriculum

    • Introduction 00:09:00
    • Unexpected, vivid words 00:09:00
    • Exaggeration 00:04:00
    • Freshened cliché 00:05:00
    • Foreign spice 00:05:00
    • Puns 00:04:00
    • Kicker 00:04:00
    • Adding emotion 00:05:00
    • Adding sensory language 00:04:00
    • Adding detail 00:07:00
    • Comparison 00:06:00
    • Metaphor 00:09:00
    • Contrast 00:03:00
    • Cultural references 00:05:00
    • Authority 00:06:00
    • Repetition 00:04:00
    • Parallelism 00:04:00
    • Alliteration 00:04:00
    • Sound 00:06:00
    • Rhyming 00:03:00
    • Triads 00:04:00
    • Questions 00:05:00
    • Scenario 00:03:00
    • Anecdotes and stories 00:06:00
    • Teasing 00:07:00
    • Naming 00:07:00
    • Overreach 00:04:00
    • Huh 00:04:00
    • Tired moves 00:06:00
    • Word order and sentence variety 00:06:00
    • Verbs and pronouns 00:08:00
    • Length 00:07:00
    • Vague points and hedges 00:05:00
    • Tone 00:05:00
    • Test #1 00:07:00
    • Test #2 00:07:00
    • Over and out 00:04:00
    • Order Certificate 00:05:00

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