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Elevate your advertising expertise with our Advertising Level 3 Advanced Diploma course. From strategy and planning to creative development and digital advertising, this programme provides comprehensive training for aspiring advertisers and marketing professionals. Ideal for individuals seeking to thrive in the competitive advertising industry, this course equips learners with the knowledge and skills needed to develop, execute, and manage effective advertising campaigns that drive results and impact.
Course Price:
Original price was: £194.00.£19.99Current price is: £19.99.
Course Duration:
4 hours, 15 minutes
Total Lectures:
22
Total Students:
41
Average Rating:
4.5
Immerse yourself in the dynamic world of advertising with our Advertising Level 3 Advanced Diploma course. Designed for aspiring advertisers and marketing professionals, this programme provides comprehensive training in advertising strategy, creative development, media planning, and digital advertising, preparing learners to excel in the competitive advertising industry.
What Will You Learn?
- Gain a comprehensive understanding of advertising principles, strategies, and best practices.
- Explore consumer behaviour theories and their implications for advertising effectiveness.
- Learn how to develop advertising strategies and plans to achieve marketing objectives.
- Unleash your creativity in developing compelling advertising campaigns and messaging.
- Master media planning and buying techniques to reach target audiences effectively.
- Understand the principles of integrated marketing communications (IMC) and their role in advertising campaigns.
- Explore regulatory and ethical considerations in advertising, ensuring compliance and responsible marketing practices.
- Harness the power of digital advertising and social media platforms to engage and connect with consumers.
- Learn how to execute and manage advertising campaigns effectively, from inception to evaluation.
- Stay ahead of the curve by exploring future trends and innovations shaping the future of advertising.
Who Should Take The Course?
- Aspiring advertisers and marketing professionals seeking to enter or advance their careers in the advertising industry.
- Business owners, entrepreneurs, and marketers looking to enhance their advertising knowledge and skills.
- Students studying advertising, marketing, communications, or related disciplines.
Requirements:
- Basic understanding of marketing concepts and principles.
- Access to course materials and resources.
- A passion for creativity and innovation in advertising.
Course Curriculum
-
- Historical Evolution of Advertising 00:10:00
- Importance and Role of Advertising in Business 00:10:00
- Key Concepts and Terminology in Advertising 00:10:00
- Overview of Advertising Industry 00:10:00
-
- Consumer Psychology and Behavior 00:10:00
- Market Segmentation and Target Audience Identification 00:10:00
- Motivations and Influences on Consumer Purchasing Decisions 00:10:00
- Understanding Buyer Decision-Making Process 00:10:00
- Budgeting and Resource Allocation in Advertising 00:10:00
- Developing Effective Advertising Strategies 00:10:00
- Market Research and Analysis for Advertising Campaigns 00:10:00
- Setting Advertising Objectives and Goals 00:10:00
- Measuring and Evaluating Media Effectiveness 00:10:00
- Media Planning Strategies and Tactics 00:10:00
- Negotiation and Buying Process in Media 00:10:00
- Understanding Different Media Channels (Traditional and Digital) 00:10:00
- Order Certificate 00:05:00
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