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Complete Digital Marketing Course for Local Businesses 2023

The "Complete Digital Marketing Course for Local Businesses 2023" equips learners with up-to-date digital marketing strategies tailored for local businesses. Master Google Ads, YouTube Ads, Bing Ads, and Meta Ads for effective paid campaigns. Explore LinkedIn Ads to target professionals. Optimize Google my Business and Bing Places for better visibility. Leverage TripAdvisor for the travel industry. Empower with Local SEO to attract local customers organically. Foster a Positive Mindset for confidence and resilience. Graduates excel in driving growth and visibility for local businesses in 2023's competitive digital landscape.

Complete Digital Marketing Course for Local Businesses 2023 Complete Digital Marketing
Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
22 hours, 25 minutes
Total Lectures:
130
Total Students:
30
Average Rating:
4.5

Overview

The "Complete Digital Marketing Course for Local Businesses 2023" offers a comprehensive and up-to-date exploration of various digital marketing strategies tailored specifically for local businesses. The course commences with in-depth sessions on Google Ads, YouTube Ads, Bing Ads, and Meta Ads, enabling learners to master the art of running effective paid advertising campaigns on major platforms. They will also explore LinkedIn Ads, a powerful tool for targeting a professional audience.

Google my Business and Bing Places are thoroughly covered, providing essential knowledge to optimize business listings for increased visibility in search results. Students will learn how to leverage TripAdvisor to attract potential customers in the travel and hospitality industry.

Local SEO is a crucial topic, empowering learners to enhance their online presence, outrank competitors, and attract local customers through organic search. Beyond marketing techniques, the course emphasizes fostering a Positive Mindset, instilling confidence and resilience in local business owners and marketers. By the end of the course, graduates will be well-equipped with a diverse range of digital marketing skills, poised to drive growth, boost visibility, and achieve success for local businesses in the competitive digital landscape of 2023.

What Will You Learn?

  • Google Ads strategies to run effective advertising campaigns.
  • YouTube Ads techniques for engaging video promotions.
  • Bing Ads optimization for reaching a wider audience.
  • Meta Ads utilization for targeted marketing.
  • LinkedIn Ads for targeting a professional audience.
  • Google my Business and Bing Places to optimize business listings.
  • TripAdvisor strategies to attract customers in the travel industry.
  • Local SEO techniques for improved online visibility.
  • Developing a positive mindset for business success.

Who Should Take The Course?

  • Local business owners and entrepreneurs seeking to enhance their digital marketing skills.
  • Marketing professionals working with local businesses and wanting to expand their expertise.
  • Freelancers and consultants specializing in digital marketing for local clients.
  • Individuals interested in exploring digital marketing strategies tailored for local markets.
  • Anyone looking to stay updated with the latest digital marketing trends for local businesses in 2023.

Requirements

  • Basic computer literacy and internet browsing skills.
  • Access to a computer or device with internet connectivity.
  • Familiarity with social media platforms and search engines.
  • No prior experience in digital marketing required.
  • A willingness to learn and apply digital marketing strategies for local businesses.
  • Commitment to completing course assignments and exercises.

Course Curriculum

    • Introduction into Digital Advertising for Local Businesses 00:02:00
    • Extra Learning 00:03:00
    • Google Ads Introduction by Hazel Owens 00:01:00
    • Where Ads are Shown – Google Ads Overview – Introduction 00:02:00
    • Where Ads are Shown – Google Ads Overview 00:08:00
    • Set up your Google Ads Account 00:04:00
    • Google Ads Campaign Setup 00:28:00
    • Google Start and End Dates 00:04:00
    • Ad Scheduling Basics 00:09:00
    • Google Ads Device Targeting 00:11:00
    • Google Ads Coupon Setup 00:02:00
    • Google Ad Copy Best Practices 00:09:00
    • Targeting and Settings Introduction 00:01:00
    • Google Ads Targeting and Settings 00:11:00
    • Google Analytics Linking and Conversion Setup 00:10:00
    • Billing Setup and Launching your First Campaign 00:05:00
    • Google Ads Keywords Research 00:13:00
    • Match Types and Negative Keywords 00:03:00
    • Exact Match Meaning 00:01:00
    • Match Types Updates 00:01:00
    • Negative Keywords 00:09:00
    • Negative Keywords 2 00:08:00
    • Google Ads Editor – Keywords Upload 00:16:00
    • Search Terms Report – Introduction 00:02:00
    • Search Terms Report – Explanations 00:21:00
    • Auction Insights – Competitor Analysis – Introduction 00:05:00
    • Auction Insights – Competitor Analysis – Overview 00:10:00
    • Google Ad Extensions 1 00:02:00
    • Google Ad Extensions 2 00:06:00
    • Google Ad Extensions 3 00:18:00
    • Google Responsive Search Ads 00:14:00
    • Google Discovery Ads 00:17:00
    • Conversion Goal Setup 00:07:00
    • Google Display Ads 00:29:00
    • Google Max Performance Ads 00:14:00
    • Audiences Segments Targeting 00:34:00
    • Introduction into Bidding Strategies 00:03:00
    • Bidding Strategies 00:17:00
    • Introduction into Retargeting 00:01:00
    • Google Retargeting – Explanations 1 00:04:00
    • Google Retargeting – Explanations 2 00:10:00
    • Google Retargeting – Screen Recording – Setup 1 00:09:00
    • Google Retargeting – Screen Recording – Setup 2 00:04:00
    • Google Audiences Solutions – Setup 1 00:14:00
    • Google Audiences Solutions – Setup 2 00:06:00
    • Google Ads – Customer Match 00:11:00
    • YouTube Video Ads – Linking the Accounts 00:05:00
    • YouTube Skippable Video Ads 00:21:00
    • YouTube Non Skippable Video Ads 00:02:00
    • Bing Ads – Microsoft Advertising Introduction 00:02:00
    • Search Ads Overview 00:02:00
    • Auction and Ad Delivery 00:01:00
    • Common Terms 00:03:00
    • Keywords and Match Types 1 00:01:00
    • Keywords and Match Types 2 00:06:00
    • Match Types 00:06:00
    • Structure 00:01:00
    • Hierarchy 00:03:00
    • Starting the Bing Ads Campaign 00:07:00
    • Bing Ads Setup 00:21:00
    • Google Ads Import into Bing 00:10:00
    • Bing Ads Navigation 00:11:00
    • Bing Ads Copy Setup 00:10:00
    • Introduction into Meta Ads 00:08:00
    • Meta Advertising _ Customer Journey 00:15:00
    • Introduction into New Meta Ads Experience 00:02:00
    • Meta Business Suite 00:17:00
    • Meta Business Manager _ Pixel Essentials 00:30:00
    • The Most Pleasant Way to Active 00:15:00
    • Meta and Apple iOS 14.5+ 00:07:00
    • Introduction into Domain Verification via Website cPanel (without Plugin) 00:01:00
    • Domain Verification via Website cPanel (without Plugin) 00:06:00
    • Please, Study Facebook Pixel _ SDK _ Off-Line Conversions – Pages 29 to 32 00:06:00
    • Introduction into Ads Objectives 00:04:00
    • Ads Objectives 00:12:00
    • Introduction into Meta Reach Ads 00:02:00
    • Explanations of Meta Reach Ads 00:03:00
    • Meta Reach Ads 00:23:00
    • Meta Reach Ads _ Meta Dynamic Creative Optimisation 00:13:00
    • Please, Study Ad Placements _ Dynamic Creative Optimisation – Pages 52 to 54 00:06:00
    • Meta Engagement Ads Introduction 00:04:00
    • Meta Engagement Ads 00:31:00
    • Meta Traffic Ads Explanations 00:05:00
    • Meta Traffic Ads 00:53:00
    • Metrics to Look in Ads Manager 00:04:00
    • Please, Study Glossary – Pages 5 to 15 00:03:00
    • Detailed Targeting Explanations 00:10:00
    • Detailed Targeting Explanations – Screen Recordings 00:12:00
    • Please, Study Targeting Best Practices – Pages 40 to 41 00:04:00
    • Introduction into Carousel with Videos (Attractive Carousel Creation) 00:03:00
    • Video Carousel Creation 1 00:18:00
    • Video Carousel Creation 2 00:08:00
    • Dynamic Experience 00:08:00
    • Messages Ads – Explanations 1 00:04:00
    • Meta Messages Ads – Explanations 2 00:02:00
    • Meta Messages Ads Objective (Messenger Ads, WhatsApp Ads, etc.) 00:34:00
    • Meta Lead Generation Ads Explanations 00:05:00
    • Meta Lead Generation Ads – Setup 00:11:00
    • Meta Lead Generation Ads – Setup Continue 00:24:00
    • Retargeting Custom Audiences 00:07:00
    • Power of Custom _ Lookalike Audiences 1 00:11:00
    • Power of Custom _ Lookalike Audiences 2 00:06:00
    • Facebook Conversion Ads, Bidding Strategies, Cost Cap _ AB Testing 00:25:00
    • 70. AB Testing Setup 00:10:00
    • Experiments _ CBO Test _ Brand Lift 00:19:00
    • Campaign Budget Optimisation Examples 00:16:00
    • Meta Video View Ads Introduction 00:05:00
    • Meta Video View Ads 2022 00:24:00
    • Adobe Premier Pro – How to Create Video for Stories 00:19:00
    • Adobe Premier Pro – How to Animate Picture _ Create Square Video 00:14:00
    • Meta Ads Reporting 00:22:00
    • LinkedIn Objective Ads Introduction 00:04:00
    • LinkedIn Ads 1 00:18:00
    • LinkedIn Ads 2 00:36:00
    • LinkedIn Ads 3 00:15:00
    • Google my Business Explanations 00:04:00
    • Google My Business – How to start easily 00:04:00
    • Google my Business – Local Place – Real Case Study 00:17:00
    • Bing Places – How to Use it Easily 00:10:00
    • TripAdvisor Introduction 00:02:00
    • Trip Advisor 1 – Explanation _ Overview 00:18:00
    • Trip Advisor 2 – Claiming the Listing 00:04:00
    • Trip Advisor 3 – Activation _ Using 00:14:00
    • Introduction into Local SEO 00:02:00
    • Local SEO Animated Guide 00:53:00
    • Positive Mindset – The Power of Positive Approach 00:04:00
    • Positive Mindset – The Power of How Can I Manage This 00:05:00
    • Positive Mindset – The Power of Diligence _ Step by Step Approach 00:05:00
    • Congratulations! -) 00:03:00
    • Order Certificate 00:05:00

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