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Embark on this educational journey, where you'll gain valuable insights into consumer behavior and market research, empowering you to make informed and strategic decisions in the dynamic business landscape.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
12 hours, 56 minutes
Total Lectures:
Total Students:
Average Rating:
Embark on a comprehensive exploration of consumer behavior and market research with our course, "Consumer Behavior and Market Research." This program is designed to provide in-depth insights into the intricacies of consumer decision-making and the essential methodologies of market research.

What Will You Learn?

  • Introduction to Consumer Behaviors: Gain a foundational understanding of the factors influencing consumer choices and behaviors.
  • Consumer Decision-Making Process: Explore the psychological and cognitive aspects of the decision-making journey that consumers undergo.
  • Market Research Fundamentals: Learn the basic principles and methodologies of market research, including its significance in business strategy.
  • Research Design and Data Collection: Acquire skills in designing effective research studies and employing various methods for data collection.
  • Data Analysis and Interpretation: Develop proficiency in analyzing research data and translating findings into actionable insights.
  • Market Segmentation and Targeting in the UK: Explore strategies for market segmentation and targeting specific consumer groups within the UK market.
  • Consumer Trends and Digital Marketing: Stay abreast of the latest consumer trends and understand the impact of digital marketing on consumer behavior.
  • Consumer Behavior in Retail: Examine the dynamics of consumer behavior within the retail sector, including in-store and online shopping patterns.
  • Applied Market Research Projects: Apply your knowledge through practical market research projects, gaining hands-on experience.
  • Case Studies and Industry Insights: Analyze real-world case studies and gain industry insights to understand the practical applications of consumer behavior and market research.

Who Should Take The Course?

This course is ideal for:
  • Marketing Professionals: Seeking to deepen their understanding of consumer behavior and enhance their market research skills.
  • Business Owners and Entrepreneurs: Wishing to make informed decisions based on consumer insights.
  • Students Pursuing Marketing or Business Studies: Supplementing their academic curriculum with practical knowledge.


To enroll, participants should have:
  • Basic Understanding of Marketing Concepts: A foundational knowledge of marketing principles is beneficial.
  • Access to Course Materials: Ensure availability of textbooks or online resources to support your learning.

Course Curriculum

    • Understanding Consumer Behavior 00:24:00
    • Theories of Consumer Behavior 00:21:00
    • Cultural and Social Influences on UK Consumers 00:25:00
    • Problem Recognition and Information Search 00:20:00
    • Evaluation of Alternatives 00:26:00
    • Purchase and Post-Purchase Behavior 00:24:00
    • What is Market Research? 00:22:00
    • Types of Market Research 00:23:00
    • Research Ethics and Regulations in the UK 00:28:00
    • Research Objectives and Hypotheses 00:26:00
    • Data Collection Methods 00:21:00
    • Sampling Techniques 00:23:00
    • Data Analysis Tools and Techniques 00:23:00
    • Quantitative vs. Qualitative Data Analysis 00:25:00
    • Presenting Research Findings 00:23:00
    • Segmentation Variables in the UK Market 00:26:00
    • Target Market Selection 00:28:00
    • Positioning Strategies 00:22:00
    • UK Consumer Trends and Preferences 00:23:00
    • The Role of Digital Marketing 00:24:00
    • Social Media and Online Consumer Behavior 00:21:00
    • Retail Environment in the UK 00:26:00
    • In-Store and Online Shopping Behavior 00:24:00
    • Retail Marketing Strategies 00:21:00
    • Designing a Market Research Project 00:26:00
    • Collecting and Analyzing Data 00:23:00
    • Presenting Research Insights 00:27:00
    • Real-World Examples of Market Research Successes 00:26:00
    • Challenges in Understanding UK Consumer Behavior 00:28:00
    • Future Trends in Consumer Behavior and Market Research 00:22:00
    • Exam of Consumer Behavior and Market Research 00:50:00
    • Order Certificate 00:05:00

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