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"Digital Marketing Essentials" e-course: Boost your online presence! Learn SEO, PPC, social media, and more. Develop strategies, track success, adapt to changes. Hands-on projects with expert guidance. Enrol now and master the digital landscape!




Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
3 hours, 31 minutes
Total Lectures:
45
Total Students:
71
Average Rating:
4.5
‘Digital Marketing’ is a comprehensive e-course that will help you understand how to effectively promote your business or product online. Whether you're a small business owner, a marketer, or an entrepreneur, this course will provide you with the knowledge and tools you need to succeed in the digital world.

The course is designed to cover all aspects of marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more. You'll learn how to create a digital marketing strategy, how to use analytics to track your success, and how to adapt to the constantly changing digital landscape.

Throughout the course, you'll work on real-world projects, case studies and interactive activities which will help you apply your newfound knowledge to real-world situations. The instructor is an experienced digital marketer who will guide you through each lesson with clear and easy-to-follow instructions. Enrol now and take your first step towards mastering with this e-course.

What Will You Learn?

  • The basics of digital marketing and how to create a comprehensive marketing strategy
  • How to use search engine optimization (SEO) to drive traffic to your website
  • How to use pay-per-click (PPC) advertising to reach your target audience
  • How to create and implement effective social media marketing campaigns
  • How to use email marketing to nurture leads and drive conversions
  • How to use email marketing to nurture leads and drive conversions
  • How to analyse and track your marketing efforts using analytics
  • How to adapt to the constantly changing digital landscape and stay ahead of the competition

Who Should Take The Digital Marketing Course?

  • Small business owners who want to promote their business online
  • Entrepreneurs looking to start a business and want to learn how to market it
  • Marketing professionals who want to learn how to adapt to the digital landscape
  • Students or recent graduates looking to start a career in this field
  • Anyone looking to improve their marketing skills for personal or professional development
  • Product managers looking to better understand how to promote their products online
  • Digital marketers who want to stay up-to-date with the latest trends and best practices in the field

Requirements

To enrol in this e-course, you do not need any previous experience or knowledge of digital marketing. However, basic computer skills and access to the internet are required. It is also recommended that you have an open mind and a willingness to learn as the course will cover a wide range of marketing topics. Additionally, you should have an interest in promoting a business or product online and be willing to actively participate in the course by working on projects, case studies and interactive activities.

Course Curriculum

    • Introduction 00:03:00
    • How To Get Your Certificate 00:01:00
    • The Different Coaching Business Models Explained 00:04:00
    • The Secret: You Are The Product 00:03:00
    • Creating Your Ideal Coaching Persona 00:05:00
    • How To Understand Your Client’s Pain Points 00:03:00
    • How To Find Your Coaching Niche 00:04:00
    • Defining your coaching offer 00:01:00
    • Describing your coaching offer 00:04:00
    • Structuring & differentiating your coaching offer 00:03:00
    • Digital Marketing Game Plan 00:07:00
    • How To Set Smart Marketing Goals 00:07:00
    • How To Craft A Strong Marketing Message 00:06:00
    • How To Choose The Right Marketing Channel 00:08:00
    • Email Marketing Introduction 00:03:00
    • How To Build An Email List As A Coach 00:03:00
    • Automated vs Manual Email Campaigns 00:04:00
    • Your First Autoresponder Series 00:10:00
    • The Best Subject Lines For Higher Open Rates 00:05:00
    • How To Create An Effective Lead Magnet 00:05:00
    • WordPress Introduction 00:01:00
    • How To Use WordPress As A Coach 00:08:00
    • How To Install WordPress 00:05:00
    • How To Create Your First Landing Page 00:06:00
    • How To Create A Thank You Page 00:03:00
    • Your Social Media Plan 00:08:00
    • Create Content Your Audience Will Thank You For 00:06:00
    • How To Create Content That Gets Shares 00:05:00
    • 10 Tactics To Get More Followers 00:01:00
    • More Ways To Get Shares & Likes 00:05:00
    • Starting A Youtube Channel As A Coach 00:05:00
    • How To Do Keyword Research The Right Way 00:04:00
    • My Youtube Content Strategy 00:04:00
    • More Youtube Marketing Tips 00:03:00
    • The Pros And Cons Of Facebook Ads 00:05:00
    • How To Set Up Your Lead Ads In Facebook 00:06:00
    • Setting Up Your Facebook Pixel 00:04:00
    • Using Pixel Conversions For Cheaper Lead Ads 00:03:00
    • Personal Branding Intro 00:03:00
    • Building A Personal Brand 00:07:00
    • Why Authenticity Is Key 00:04:00
    • Coming Up With A Website Name 00:06:00
    • Your Value Proposition 00:06:00
    • Designing A Logo 00:09:00
    • Order Certificate 00:05:00

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