Embark on a transformative Google Ads journey. Tailored for beginners, this comprehensive course equips you with essential skills to run successful online campaigns. Learn conversion tracking, precision targeting, and engaging display ads. Become a proficient PPC expert, achieving tangible results for your business or clients. Elevate your marketing efforts with us.
Course Price:
Original price was: £194.00.£19.99Current price is: £19.99.
Course Duration:
2 hours, 56 minutes
Total Lectures:
24
Total Students:
11
Average Rating:
4.5
Overview
Embark on a transformative journey through the world of Google Ads with our comprehensive course designed to take you from a novice to an accomplished PPC expert. Tailored for beginners seeking to dive into the dynamic realm of online advertising, this course covers essential topics that will equip you with the knowledge and skills needed to run successful Google Ads campaigns. Begin with an Introduction to Google Ads, gaining a solid understanding of its functionalities and benefits. Get started with your first campaign, learning the essential tools and techniques to set the groundwork for success. Discover the power of Conversion Tracking, a crucial aspect of measuring campaign performance and optimizing your strategies. Delve into the Search Network, mastering the art of reaching your target audience with precision through search engine advertising. Unlock the potential of the Display Network, learning how to effectively engage potential customers through visually appealing and targeted display ads. Whether you're a marketing professional, business owner, or aspiring PPC specialist, this course provides valuable insights and expertise to excel in the world of online advertising. Join us to master Google Ads AdWords, elevate your marketing efforts, and achieve tangible results for your business or clients.What Will You Learn?
- Introduction to Google Ads and its functionalities.
- Getting started with your first PPC campaign.
- Conversion Tracking to measure and optimize campaign performance.
- Mastering the Search Network for precise audience targeting.
- Utilizing the Display Network for visually appealing and targeted display ads.
Who Should Take The Course?
- Beginners and novices looking to learn about Google Ads and online advertising.
- Marketing professionals aiming to enhance their PPC skills and campaign management.
- Business owners seeking to run effective Google Ads campaigns for their products or services.
- Aspiring PPC specialists interested in building a career in digital marketing.
Requirements
- Basic computer literacy and proficiency in using the internet.
- Access to a computer or device with internet connectivity for online learning.
- A Google account to create and manage Google Ads campaigns.
- No prior experience in PPC or digital marketing is required, making the course suitable for beginners.
Course Curriculum
-
- An Introduction To Google Ads 00:05:00
- An Introduction To The Search & Display Networks On Google 00:06:00
- How The Ad Auction Works & How Much A Click Costs 00:07:00
- A Guide Of The New & Latest Google Ads Interface 00:14:00
-
- Create A Google Ads Account 00:02:00
- Deciding On Which Network To Select For Your Campaign 00:05:00
- Bidding Strategies Explained 00:06:00
- What Is Conversion Tracking Why is it so important 00:10:00
- How To Set Up Conversion Tracking 00:06:00
- An Overview Of The Display Network 00:06:00
- The Different Formats Of Display Ads 00:02:00
- How To Set Up A Display Campaign Complete Run through 00:16:00
- Learn How To Optimise Your Display Campaign 00:07:00
- How To Set Up A Re-Marketing Campaign 00:06:00
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