The Resources Management course teaches effective management of company resources, including intellectual property and value chain analysis. Participants learn to measure performance, analyze company assets through SWOT analysis, and gain a comprehensive understanding of resources management for driving business success.
Overview
The Resources Management course focuses on the effective management of company resources. Participants will explore the Resource Based Theory, which underpins the importance of managing resources for competitive advantage. The course delves into Intellectual Property, including patents and trademarks, as well as the Value Chain, which considers how different activities within a company contribute to its overall performance. Other performance measures such as Return on Investment (ROI) and Economic Value Added (EVA) are also covered. Finally, the course examines company assets through a SWOT analysis, enabling participants to identify strengths, weaknesses, opportunities, and threats to the business. By the end of the course, participants will have gained a comprehensive understanding of resources management and be able to apply this knowledge to drive the success of their organization.What Will You Learn?
- The Resource Based Theory and its application in identifying and managing company resources
- Intellectual Property and its importance in protecting a company's resources
- The Value Chain and how to use it to analyze and improve company performance
- Other Performance Measures, such as Key Performance Indicators (KPIs) and Balanced Scorecard
- Company Assets: SWOT Analysis and how to identify and leverage company strengths, weaknesses, opportunities and threats.
Who Should Take The Course
The Resources Management course is ideal for professionals seeking to enhance their knowledge of resource management and its importance in achieving sustainable competitive advantage. This course is especially relevant to those working in business and management roles, including entrepreneurs, managers, executives, and consultants, who are responsible for managing company resources and maximizing organizational performance. Additionally, anyone interested in understanding the fundamental principles of resource management and their application in a business context would benefit from taking this course.Requirements
There are no specific requirements for the Resources Management course. However, a basic understanding of business management principles and practices would be beneficial.Course Curriculum
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- The Resource Based Theory 00:32:00
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- Intellectual Property 00:33:00
- The Value Chain 00:32:00
- Company Assets: SWOT Analysis 00:32:00
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