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Join us on this educational journey, where you'll gain the knowledge and skills needed to excel as a Brand Manager, driving the success and resonance of brands in the competitive market landscape.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
3 hours, 37 minutes
Total Lectures:
30
Total Students:
36
Average Rating:
1
Embark on a comprehensive exploration of brand management with our "Brand Manager Level 3 Advanced Diploma," designed to empower you with the strategic insights and skills necessary for effective brand leadership.

What Will You Learn?

  • Gain a foundational understanding of the principles and significance of branding in the business landscape.
  • Develop the expertise to craft robust brand strategies aligned with organizational goals and market dynamics.
  • Explore the nuances of creating and maintaining a compelling brand identity through effective design principles.
  • Understand consumer behavior and market trends, key factors shaping brand perceptions and preferences.
  • Acquire skills in crafting impactful marketing and advertising campaigns to enhance brand visibility and engagement.
  • Learn to measure and analyze brand performance, utilizing key metrics for strategic decision-making.
  • Develop strategies to navigate crises effectively, safeguarding brand reputation and implementing recovery plans.

Who Should Take The Course?

This advanced diploma is ideal for:
  • Marketing Professionals: Seeking to specialize in brand management.
  • Business Leaders and Entrepreneurs: Looking to enhance their understanding of effective branding strategies.
  • Aspiring Brand Managers: Eager to develop a comprehensive skill set for successful brand leadership.

Requirements

To enrol, participants should have:
  • A basic understanding of marketing principles.
  • A keen interest in brand management and strategy.
  • Access to a computer and the internet for online components of the course.
 

Course Curriculum

    • Understanding Branding Concepts 00:05:00
    • Importance of Branding in Marketing 00:06:00
    • Brand Equity and Brand Value 00:06:00
    • Historical Perspectives on Branding 00:07:00
    • Defining Brand Objectives and Goals 00:06:00
    • Market Research and Competitive Analysis 00:06:00
    • Positioning and Target Audience 00:06:00
    • Developing a Brand Value Proposition 00:05:00
    • Brand Identity Elements (Logo, Colors, Typography) 00:05:00
    • Creating a Brand Style Guide 00:06:00
    • Managing Brand Consistency 00:06:00
    • Legal and Ethical Considerations 00:06:00
    • Consumer Decision-Making Process 00:05:00
    • Market Segmentation and Targeting 00:06:00
    • Understanding Consumer Psychology 00:06:00
    • Staying Updated with Market Trends 00:06:00
    • Creating Effective Marketing Campaigns 00:05:00
    • Integrated Marketing Communications (IMC) 00:05:00
    • Digital Marketing Strategies 00:06:00
    • Social Media and Branding 00:06:00
    • Key Performance Indicators (KPIs) 00:06:00
    • Brand Audits and Assessments 00:05:00
    • Monitoring and Analytics Tools 00:05:00
    • Continuous Improvement Strategies 00:06:00
    • Identifying Brand Threats and Crises 00:06:00
    • Developing Crisis Response Plans 00:06:00
    • Rebuilding and Reinventing the Brand 00:06:00
    • Case Studies of Successful Brand Recoveries 00:07:00
    • Exam of Brand Manager Level 3 Advanced Diploma 00:50:00
    • Order Certificate 00:05:00

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