No products in the basket.
Join us on this educational journey, where you'll gain the knowledge and skills needed to excel as a Brand Manager, driving the success and resonance of brands in the competitive market landscape.
Course Price:
Original price was: £194.00.£19.99Current price is: £19.99.
Course Duration:
3 hours, 37 minutes
Total Lectures:
30
Total Students:
37
Average Rating:
1
Embark on a comprehensive exploration of brand management with our "Brand Manager Level 3 Advanced Diploma," designed to empower you with the strategic insights and skills necessary for effective brand leadership.
What Will You Learn?
- Gain a foundational understanding of the principles and significance of branding in the business landscape.
- Develop the expertise to craft robust brand strategies aligned with organizational goals and market dynamics.
- Explore the nuances of creating and maintaining a compelling brand identity through effective design principles.
- Understand consumer behavior and market trends, key factors shaping brand perceptions and preferences.
- Acquire skills in crafting impactful marketing and advertising campaigns to enhance brand visibility and engagement.
- Learn to measure and analyze brand performance, utilizing key metrics for strategic decision-making.
- Develop strategies to navigate crises effectively, safeguarding brand reputation and implementing recovery plans.
Who Should Take The Course?
This advanced diploma is ideal for:- Marketing Professionals: Seeking to specialize in brand management.
- Business Leaders and Entrepreneurs: Looking to enhance their understanding of effective branding strategies.
- Aspiring Brand Managers: Eager to develop a comprehensive skill set for successful brand leadership.
Requirements
To enrol, participants should have:- A basic understanding of marketing principles.
- A keen interest in brand management and strategy.
- Access to a computer and the internet for online components of the course.
Course Curriculum
-
- Understanding Branding Concepts 00:05:00
- Importance of Branding in Marketing 00:06:00
- Brand Equity and Brand Value 00:06:00
- Historical Perspectives on Branding 00:07:00
-
- Defining Brand Objectives and Goals 00:06:00
- Market Research and Competitive Analysis 00:06:00
- Positioning and Target Audience 00:06:00
- Developing a Brand Value Proposition 00:05:00
- Brand Identity Elements (Logo, Colors, Typography) 00:05:00
- Creating a Brand Style Guide 00:06:00
- Managing Brand Consistency 00:06:00
- Legal and Ethical Considerations 00:06:00
- Creating Effective Marketing Campaigns 00:05:00
- Integrated Marketing Communications (IMC) 00:05:00
- Digital Marketing Strategies 00:06:00
- Social Media and Branding 00:06:00
- Identifying Brand Threats and Crises 00:06:00
- Developing Crisis Response Plans 00:06:00
- Rebuilding and Reinventing the Brand 00:06:00
- Case Studies of Successful Brand Recoveries 00:07:00
- Order Certificate 00:05:00
Course Reviews
New Courses
Blogs
20
Jul'23
ADHD Training for Teachers: Empowering Educators to Support Students with Attention Challenges
Relationships may be severely harmed by narcissistic behaviours, leaving emotional scars and...
20
Jul'23
Narcissistic Behaviour and Relationships: Understanding the Impact and Finding Healing
Relationships may be severely harmed by narcissistic behaviours, leaving emotional...
20
Jul'23
Childhood Trauma in Adults
What Is Childhood Trauma? Childhood trauma refers to distressing or...
20
Jul'23
Creating A Social Media Strategy
Set Clear Objectives:The first step in developing a successful social media...
20
Jul'23
Neuro-Linguistic Programming Techniques
Neuro-Linguistic Programming (NLP) is a fascinating and widely acclaimed approach...
19
Jul'23
Acceptance and Commitment Therapy in the UK
What is acceptance and commitment therapy? Acceptance and Commitment Therapy...
There’s no text or information apart from pictures!