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In this Content Marketing course, you will learn how to create effective and engaging content for your business. You'll discover how to identify your target audience, create high-quality content, and distribute it through various media channels. We'll cover tools, challenges, and tracking success, including blogs, social media, and other formats. Lastly, we'll examine successful content marketing campaigns to inspire your own strategy.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
15 hours, 30 minutes
Total Lectures:
26
Total Students:
148
Average Rating:
4.5

Overview

This comprehensive Content Marketing course covers everything you need to know to create effective and engaging content for your business or brand. You'll start with an overview of Content Marketing and identifying your target audience, followed by how to create high-quality content and distribute it through various media channels.

You will also learn about creating an editorial calendar and a style guide for your content marketing, as well as the basic tools and common challenges in content marketing. We will explore how to track the success of your content marketing efforts, including using blogs, lifecycle emails, eNewsletters, whitepapers, case studies, eBooks, digital magazines, mobile apps, web apps, podcasts, webinars, infographics, articles, press releases, and social media.

Lastly, we will examine real-world examples of successful content marketing campaigns to inspire and guide your own strategy. By the end of this course, you will have the knowledge and skills to develop a comprehensive content marketing plan that engages and converts your target audience.

What Will You Learn?

  • Understand the fundamentals of content marketing and its importance for businesses and brands
  • Learn how to identify and target your ideal customer using various techniques and tools
  • Develop effective strategies for creating and promoting high-quality content across various media channels
  • Create an editorial calendar and style guide to ensure consistency in your content marketing efforts
  • Familiarize yourself with basic tools and resources for content marketing, as well as common challenges and how to overcome them
  • Learn how to track your success and analyze data to make data-driven decisions for your content marketing efforts
  • Explore different types of content marketing, such as blogs, lifecycle emails, eNewsletters, whitepapers, case studies, eBooks, digital magazines, mobile apps, web apps, podcasts, webinars,
  • infographics, articles, press releases, and social media
  • Gain inspiration and insights from real-world examples of successful content marketing campaigns

Who Should Take The Course

This course is ideal for anyone interested in learning about content marketing, whether you are a business owner, marketer, freelancer, or simply interested in the topic. It is also suitable for beginners who have no prior experience in content marketing but want to learn how to create effective content to reach and engage their target audience.

Requirements

There are no specific requirements for this course. Anyone with an interest in content marketing can enroll and learn the skills and knowledge needed to create effective marketing content. Basic computer skills and familiarity with using the internet are recommended.

Course Curriculum

    • Overview of Content Marketing 00:35:00
    • Target Customer 00:40:00
    • Content Creation 00:35:00
    • Media Channels 00:35:00
    • Editorial Calendar 00:30:00
    • Style Guide for Content Marketing 00:35:00
    • Basic Tools for Content Marketing 00:35:00
    • Content Marketing challenges 00:40:00
    • Tracking Success 00:35:00
    • Blogs through content marketing 00:40:00
    • Lifecycle Emails 00:35:00
    • eNewsletters 00:35:00
    • WhitePapers 00:35:00
    • Case Studies 00:40:00
    • eBooks 00:35:00
    • Digital Magazine 00:50:00
    • Mobile Apps 00:40:00
    • Web Apps 00:35:00
    • Podcasts 00:35:00
    • Webinars 00:40:00
    • Infographics 00:35:00
    • Articles 00:35:00
    • Press Releases 00:30:00
    • Social media 00:40:00
    • Examples 00:45:00
    • Order Certificate 00:05:00

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