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Dive into Marketing Strategy with 'The Marketing Mix' e-course. Master 4 Ps, 4 Cs, and extended 7 Ps, 7 Cs concepts. Learn viral marketing, planning, SWOT analysis. AIDA model for engagement. Perfect for pros, owners, and students. Elevate your marketing expertise today!

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
35 minutes, 27 seconds
Total Lectures:
Total Students:
Average Rating:


The Marketing Mix e-course is the perfect opportunity to dive into the world of marketing strategy and tactics. The course covers everything from the basics of the 4 Ps and 4 Cs of marketing to more advanced concepts like the 7 Ps and 7 Cs of the extended marketing mix.

You'll learn about viral marketing, how to conduct a marketing planning process, and even how to analyse the strengths and weaknesses of your marketing mix using tools like SWOT analysis. Not only will you understand the different components that make up a successful marketing mix, but you'll also learn how to effectively implement and measure them.

You'll learn about AIDA, a model that helps you understand the steps necessary to engage your target audience and convert them into customers. The course also compares old-school marketing methods with more predictive methods, giving you a comprehensive understanding of the ever-evolving marketing landscape. Whether you're a seasoned marketing professional, a business owner, or a student just starting out, this course has something to offer. Get ready to take your marketing knowledge to the next level!

What Will You Learn?

  • Understanding of Marketing Mix and its key concepts
  • Knowledge of the 4 Ps and 4 Cs of Marketing Mix
  • Understanding of Viral Marketing and its role in marketing strategy
  • Comparison between Old-School and Predictive Marketing Mix Analysis and their pros and cons
  • Understanding of the characteristics of an effective Marketing Mix
  • Knowledge of the Marketing Planning Process and its importance
  • Understanding of AIDA and its role in the marketing process

Who Should Take The Marketing Mix Course?

  • Business professionals looking to enhance their marketing skills
  • Marketing or business students looking to gain a deeper understanding of marketing mix
  • Entrepreneurs looking to improve their marketing strategies
  • Sales professionals who want to better understand how to position and sell products
  • Freelancers or consultants looking to expand their knowledge in marketing
  • Anyone looking to improve their knowledge and understanding of the marketing mix and its role in business success


To enrol in this "Marketing Mix" e-learning course, students should have a basic understanding of marketing and its concepts. Familiarity with marketing terminology and a general understanding of business principles are also beneficial, but not necessary. Access to a computer and a reliable internet connection is required to complete the course material and participate in online discussions and assignments.

Course Curriculum

    • Introduction 00:02:00
    • Explain what is Marketing Mix 00:01:00
    • Explain the 4 Ps and 4 Cs of Marketing Mix 00:14:00
    • Explain what is Viral Marketing 00:00:58
    • Explain Extended Marketing Mix 00:02:00
    • Explain 7Ps & 7Cs of Marketing Mix 00:05:00
    • Describe the Characteristics of Marketing Mix 00:00:51
    • Explain Marketing Planning Process 00:01:00
    • Explain AIDA 00:00:55
    • Explain SWOT Analysis 00:00:43
    • Compare Old-School vs. Predictive Marketing Mix Analysis 00:02:00
    • Order Certificate 00:05:00

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