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The Marketing course delves deep into vital marketing concepts, from strategy creation to sales techniques. Explore market dynamics, consumer behavior, and effective marketing plans. Learn sales tactics, including personal selling and advertising, as well as digital strategies like PPC campaigns and social media branding. Through hands-on activities, develop practical skills for crafting successful marketing and sales strategies.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
14 hours, 33 minutes
Total Lectures:
24
Total Students:
67
Average Rating:
4.5

Overview

The Marketing course provides an in-depth understanding of the key concepts and principles of marketing, and how they are applied in creating successful sales strategies. The course covers topics such as the marketing environment, market segmentation, consumer behavior, and market research. Students will learn how to develop effective marketing plans and strategies, including product development, pricing, branding, and promotion.

The course also focuses on sales techniques, including personal selling, sales promotion, advertising, and publicity. Students will learn about the importance of body language in sales, building relationships for success in sales, telemarketing, and preparing for sales presentations. Additionally, the course explores techniques for maximizing sales, including creativity and innovation. The course also covers digital marketing strategies, including creating a PPC campaign, building a brand on social media, and search engine optimization (SEO). Students will learn how to use these strategies to increase online visibility, drive traffic, and generate leads.

Throughout the course, students will engage in hands-on activities and real-world simulations to reinforce learning and develop practical skills. By the end of the course, students will have a solid understanding of marketing fundamentals and sales techniques, and be able to apply this knowledge to create successful marketing and sales strategies.

What Will You Learn?

  • The key concepts and principles of marketing, including the marketing environment, market segmentation, and consumer behavior.
  • How to conduct market research and develop effective marketing plans and strategies, including product development, pricing, branding, and promotion.
  • Sales techniques such as personal selling, sales promotion, advertising, and publicity, as well as the importance of body language in sales and building relationships for success in sales.
  • How to prepare for sales presentations and techniques for maximizing sales, including creativity and innovation.
  • Digital marketing strategies, including creating a PPC campaign, building a brand on social media, and search engine optimization (SEO).
  • How to use these strategies to increase online visibility, drive traffic, and generate leads.
  • Hands-on activities and real-world simulations to reinforce learning and develop practical skills.

Who Should Take The Marketing Course?

  • Individuals interested in pursuing a career in marketing and sales.
  • Individuals currently working in marketing and sales roles who want to enhance their skills and knowledge.
  • Business owners who want to learn how to develop effective marketing and sales strategies for their own businesses.
  • Beginners and intermediate learners who want to gain a solid understanding of marketing fundamentals and sales techniques.
  • Individuals with no prior experience in marketing or sales who want to learn the basics and progress to more advanced topics.
  • Anyone who wants to learn how to create successful marketing and sales strategies for personal or professional growth.

Requirements

There are no specific requirements to take this online learning course. However, having a basic understanding of business principles and concepts would be beneficial. To take this course, you will need access to a computer or mobile device with a reliable internet connection.

Course Curriculum

    • Introduction to Marketing 00:34:00
    • Marketing Environment 00:38:00
    • Markets and Market Segmentations 00:39:00
    • Consumer Behaviour 00:41:00
    • Market Research 00:36:00
    • Marketing Planning 00:38:00
    • Product Development and Product Lifecycle 00:41:00
    • Product Pricing Strategies 00:42:00
    • Branding and Packaging 00:44:00
    • Channels of Distribution 00:33:00
    • Promotion Mix 00:39:00
    • Personal Selling and Sales Promotion 00:42:00
    • Advertising and Publicity 00:38:00
    • The Importance of Body Language in Sales 00:35:00
    • Building Relationships for Success in Sales 00:36:00
    • Telemarketing 00:38:00
    • Preparing for Sales Presentations 00:33:00
    • Techniques for Maximum Sales 00:35:00
    • Creativity and Innovation 00:34:00
    • Creating a PPC Campaign 00:33:00
    • Building a Brand on social media 00:34:00
    • Search engine optimisation (SEO) 00:35:00
    • Exam of Marketing 00:50:00
    • Order Certificate 00:05:00

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