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Embark on an exciting journey to become a successful bartender and entrepreneur. Enroll in "Mixology Marketing" and discover the keys to building a thriving bartending business in the dynamic world of hospitality.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
15 hours, 28 minutes
Total Lectures:
39
Total Students:
126
Average Rating:
4
Embark on a spirited journey into the world of mixology and bartending business with our course, "Mixology Marketing: Building a Successful Bartending Business." This program is designed to equip aspiring bartenders with the skills and knowledge needed to not only master the art of mixology but also to thrive in the competitive landscape of the hospitality industry.

What Will You Learn?

  • Explore the vibrant landscape of bartending in the UK, understanding its rich history and contemporary significance.
  • Master mixology fundamentals, acquiring the art and science of crafting innovative and enticing cocktails.
  • Develop customer service and hospitality skills, creating memorable experiences for patrons and building a loyal clientele.
  • Gain insights into bar management and operations, optimizing efficiency and ensuring a smooth workflow.
  • Learn effective marketing strategies tailored to the bartending business, from social media to promotional events.
  • Navigate the legal and financial aspects of running a bartending business, ensuring compliance and financial stability.
  • Discover techniques for building and expanding your clientele, fostering relationships that contribute to business success.
  • Explore strategies for scaling your bartending business, whether through expansion, partnerships, or innovative offerings.
  • Understand the ethical considerations inherent in bartending, promoting responsible practices and professional conduct.
  • Culminate your learning journey with a final project, applying your skills to a real-world scenario, and graduate with confidence.

Who Should Take The Course?

  • Aspiring bartenders eager to enter the world of mixology and bartending entrepreneurship.
  • Hospitality professionals looking to enhance their skills in mixology, customer service, and business management.
  • Individuals interested in starting or growing their bartending business in the UK.

Requirements

  • Passion for mixology, bartending, and creating exceptional experiences for patrons.
  • Basic knowledge of cocktail preparation and an interest in refining mixology skills.
  • Access to relevant study materials and resources for comprehensive learning.
  • Commitment to ethical bartending practices and a positive attitude toward customer service.

Course Curriculum

    • Understanding the UK bartending landscape 00:22:00
    • Legal requirements and regulations 00:25:00
    • Market research and identifying your niche 00:21:00
    • Essential bar tools and equipment 00:25:00
    • Mastering basic cocktail recipes 00:20:00
    • Advanced mixology techniques and trends 00:26:00
    • Creating signature cocktails 00:21:00
    • Providing exceptional customer experiences 00:24:00
    • Handling challenging situations 00:26:00
    • Building rapport with customers 00:20:00
    • Upselling techniques 00:23:00
    • Inventory management 00:28:00
    • Staffing and training 00:26:00
    • Bar layout and design 00:24:00
    • Health and safety standards 00:21:00
    • Branding and establishing your bartending persona 00:25:00
    • Creating a compelling online presence 00:22:00
    • Social media marketing for bartenders 00:27:00
    • Networking and collaboration strategies 00:20:00
    • Business structure and registration 00:27:00
    • Pricing and cost management 00:20:00
    • Taxation and financial planning 00:24:00
    • Insurance considerations 00:20:00
    • Targeting your ideal clients 00:26:00
    • Marketing strategies for events, parties, and venues 00:23:00
    • Client relationship management 00:26:00
    • Obtaining and managing reviews and testimonials 00:25:00
    • Expanding your services 00:27:00
    • Hiring and managing staff 00:22:00
    • Setting long-term goals 00:24:00
    • Monitoring and adapting to industry changes 00:23:00
    • Responsible alcohol service 00:22:00
    • Promoting diversity and inclusivity 00:24:00
    • Sustainability practices in bartending 00:22:00
    • Create a business plan for your bartending venture 00:20:00
    • Present your plan to the class 00:28:00
    • Graduation and course completion 00:24:00
    • Exam of Mixology Marketing: Building a Successful Bartending Business 00:50:00
    • Order Certificate 00:05:00

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