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This course offers a thorough exploration of Service Marketing Communication, providing students with essential skills for success in the dynamic marketing field. Learn the significance of service marketing in today's business landscape, delve into the marketing mix, and master the art of crafting compelling brand narratives.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
56 minutes, 31 seconds
Total Lectures:
Total Students:
Average Rating:
This course provides a comprehensive exploration of Service Marketing Communication, equipping students with the knowledge and skills needed to excel in the dynamic world of marketing. Participants will gain an understanding of the relevance of services marketing communication, examining how it plays a pivotal role in today's business landscape. Throughout the course, students will delve into the essential aspects of the marketing mix in communication, discovering the strategies and techniques that are vital to success. The positioning process in marketing communications will be dissected, enabling learners to craft effective brand narratives.

A significant focus of the course is the development of Services Marketing Communication Strategy, where students will learn how to create impactful messages that resonate with their target audience. The distinctions between ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line) communication strategies will be elucidated. Furthermore, the course explores distribution channels and various media options in marketing communication, emphasizing the role of media reach in promoting services effectively. Segmentation techniques and the role of promotion in marketing communication are also addressed in detail.

As the digital landscape evolves, students will gain insights into high-end components and digital marketing, empowering them to stay at the forefront of technological advancements. Additionally, the course will delve into the critical domain of customer relationship in marketing communication. By the end of this course, participants will have a robust foundation in Service Marketing Communication, equipping them with the skills and knowledge needed to excel in today's competitive marketing landscape.

What Will You Learn?

  • The significance of services marketing communication in today's business environment.
  • Key components of the marketing mix and their role in effective communication.
  • How to strategically position services and create compelling brand narratives.
  • Different communication strategies: ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line).
  • Distribution channels and various media options for marketing communication.
  • The pivotal role of media reach in expanding your service's outreach.
  • Techniques for segmenting target audiences to enhance message relevance.
  • The importance of promotions in service marketing communication.
  • Diverse ad development approaches specific to services marketing.
  • Types of advertising and high-end components in marketing communication.
  • Digital marketing strategies and their application in service marketing.
  • Nurturing and managing customer relationships for sustained success.

Who Should Take The Course?

  • Marketing professionals looking to enhance their service marketing skills.
  • Business owners seeking effective promotion for service-based enterprises.
  • Advertising and PR specialists aiming to expand their knowledge.
  • Students and graduates interested in marketing or advertising careers.
  • Brand managers focusing on communication strategy improvement.
  • Sales and customer relations teams in need of better customer engagement.
  • Entrepreneurs launching or growing service-oriented businesses.
  • Digital marketers wanting to apply their skills to the service sector.
  • Anyone passionate about mastering service marketing communication.


  • Basic understanding of marketing concepts.
  • Access to a computer or device with internet connectivity.
  • Willingness to engage in coursework and assignments.
  • A desire to learn and apply service marketing communication strategies.

Course Curriculum

    • Introduction to Service Marketing Communication 00:03:00
    • Explain Relevance of Services Marketing Communications 00:04:00
    • Explain Aspects of Marketing Mix in Communications 00:01:00
    • Describe Positioning Process in Marketing Communications 00:01:00
    • Describe the Services Marketing Communications Strategy 00:05:00
    • Explain ATL BTL and TTL Communication Strategy 00:02:00
    • Explain Distribution of Services Marketing Communications 00:01:00
    • Describe the Various Media Options 00:05:00
    • Explain Role of Media Reach for Marketing Communications 00:00:31
    • Explain Segmentation in Marketing Communications 00:06:00
    • Explain Role of Promotion in Marketing Communications 00:02:00
    • Describe Ad Development Approaches for Services Marketing 00:01:00
    • Explain Types of Advertising in Marketing Communications 00:01:00
    • Explain High-end Components in Marketing Communications 00:02:00
    • Explain Digital Marketing for Marketing Communications 00:12:00
    • Explain Customer Relationship in Marketing Communication 00:05:00
    • Order Certificate 00:05:00

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