Service Marketing Communication

What Will You Learn?

• The significance of services marketing communication in today's business environment.
• Key components of the marketing mix and their role in effective communication.
• How to strategically position services and create compelling brand narratives.
• Different communication strategies: ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line).
• Distribution channels and various media options for marketing communication.
• The pivotal role of media reach in expanding your service's outreach.
• Techniques for segmenting target audiences to enhance message relevance.
• The importance of promotions in service marketing communication.
• Diverse ad development approaches specific to services marketing.
• Types of advertising and high-end components in marketing communication.
• Digital marketing strategies and their application in service marketing.
• Nurturing and managing customer relationships for sustained success.

Who Should Take The Course?

• Marketing professionals looking to enhance their service marketing skills.
• Business owners seeking effective promotion for service-based enterprises.
• Advertising and PR specialists aiming to expand their knowledge.
• Students and graduates interested in marketing or advertising careers.
• Brand managers focusing on communication strategy improvement.
• Sales and customer relations teams in need of better customer engagement.
• Entrepreneurs launching or growing service-oriented businesses.
• Digital marketers wanting to apply their skills to the service sector.
• Anyone passionate about mastering service marketing communication.

Requirements

• Basic understanding of marketing concepts.
• Access to a computer or device with internet connectivity.
• Willingness to engage in coursework and assignments.
• A desire to learn and apply service marketing communication strategies.