Strategic Management

Overview

The Strategic Management course covers a wide range of topics related to developing and implementing successful strategies in organizations. Starting with an introduction to strategic management, you will learn about the different types and processes involved in strategic management, as well as organization specifics and performance issues.

The course also covers the importance of top leadership and entrepreneurial orientation, and how organizations interact with their environment. You will learn how to analyze the external environment, judge the industry, and map strategic groups. In addition, the course covers topics such as the resource-based theory, intellectual property, the value chain, and other performance measures.

You will also learn about different types of business level strategies, including cost leadership, niche differentiation, focus strategies, and the best-cost strategy. The course covers competitive moves, such as those made by competitors, cooperatives, and the pros and cons of international marketing strategies.

Other topics covered in the course include concentration strategies, vertical integration strategies, diversification strategies, downsizing strategies, portfolio planning, and organizational structure. You will learn how to create an organizational structure and control system, as well as the legal forms of business and the impact of HRM on performance.

Overall, the Strategic Management course provides you with a comprehensive understanding of the principles and practices of strategic management, and the skills and knowledge needed to develop and implement successful strategies in organizations.

What Will You Learn?

• Introduction to Strategic Management and the process of strategic management
• Types of strategic management, including organization specifics and performance issues
• Understanding the role of top leadership and entrepreneurial orientation in strategic management
• Analyzing the external environment, judging the industry, and mapping strategic groups
• Understanding the resource-based theory, intellectual property, and the value chain
• Learning about different types of business level strategies, including cost leadership, niche differentiation, and focus strategies
• Examining competitive moves, including competitor's moves and cooperative moves
• Understanding the pros and cons of international marketing strategies and drivers of success and failure in international markets
• Learning about different types of international strategies, including concentration strategies, vertical integration strategies, diversification strategies, and downsizing strategies
• Understanding portfolio planning and creating an organizational structure
• Examining organizational control systems and legal forms of business
• Understanding the impact of HRM on performance and developing an organizational and HRM strategy.

Who Should Take The Course

The Strategic Management course is designed for individuals who are interested in developing their knowledge and skills in the field of strategic management. This includes business professionals, managers, entrepreneurs, and students who want to gain a deeper understanding of how businesses formulate and implement strategies to achieve their goals.

Requirements

There are no specific prerequisites for taking the Strategic Management course, but it is recommended that you have a basic understanding of business and management concepts. Additionally, it is helpful to have experience working in a business or management role, or to have completed relevant coursework in these areas. As this is an online course, you will need access to a computer with internet connection to participate in lectures and complete assignments.