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This course covers strategic management principles, processes and practices for successful organizational strategy development and implementation. Topics include leadership, entrepreneurship, industry analysis, performance measures, competitive moves, international marketing, diversification, downsizing, organizational structure, and HRM impact on performance. Gain comprehensive skills and knowledge for effective strategic management.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
1 day, 1 hour
Total Lectures:
Total Students:
Average Rating:


The Strategic Management course covers a wide range of topics related to developing and implementing successful strategies in organizations. Starting with an introduction to strategic management, you will learn about the different types and processes involved in strategic management, as well as organization specifics and performance issues.

The course also covers the importance of top leadership and entrepreneurial orientation, and how organizations interact with their environment. You will learn how to analyze the external environment, judge the industry, and map strategic groups. In addition, the course covers topics such as the resource-based theory, intellectual property, the value chain, and other performance measures.

You will also learn about different types of business level strategies, including cost leadership, niche differentiation, focus strategies, and the best-cost strategy. The course covers competitive moves, such as those made by competitors, cooperatives, and the pros and cons of international marketing strategies.

Other topics covered in the course include concentration strategies, vertical integration strategies, diversification strategies, downsizing strategies, portfolio planning, and organizational structure. You will learn how to create an organizational structure and control system, as well as the legal forms of business and the impact of HRM on performance.

Overall, the Strategic Management course provides you with a comprehensive understanding of the principles and practices of strategic management, and the skills and knowledge needed to develop and implement successful strategies in organizations.

What Will You Learn?

  • Introduction to Strategic Management and the process of strategic management
  • Types of strategic management, including organization specifics and performance issues
  • Understanding the role of top leadership and entrepreneurial orientation in strategic management
  • Analyzing the external environment, judging the industry, and mapping strategic groups
  • Understanding the resource-based theory, intellectual property, and the value chain
  • Learning about different types of business level strategies, including cost leadership, niche differentiation, and focus strategies
  • Examining competitive moves, including competitor's moves and cooperative moves
  • Understanding the pros and cons of international marketing strategies and drivers of success and failure in international markets
  • Learning about different types of international strategies, including concentration strategies, vertical integration strategies, diversification strategies, and downsizing strategies
  • Understanding portfolio planning and creating an organizational structure
  • Examining organizational control systems and legal forms of business
  • Understanding the impact of HRM on performance and developing an organizational and HRM strategy.

Who Should Take The Course

The Strategic Management course is designed for individuals who are interested in developing their knowledge and skills in the field of strategic management. This includes business professionals, managers, entrepreneurs, and students who want to gain a deeper understanding of how businesses formulate and implement strategies to achieve their goals.


There are no specific prerequisites for taking the Strategic Management course, but it is recommended that you have a basic understanding of business and management concepts. Additionally, it is helpful to have experience working in a business or management role, or to have completed relevant coursework in these areas. As this is an online course, you will need access to a computer with internet connection to participate in lectures and complete assignments.

Course Curriculum

    • Introduction to Strategic Management 00:35:00
    • Types of Strategic Management 00:30:00
    • Process of Strategic Management 00:35:00
    • Organisation Specifics 00:40:00
    • Performance Issue 00:35:00
    • The Top Leadership 00:30:00
    • Entrepreneurial Orientation 00:35:00
    • Organisation & Environment 00:40:00
    • Analysing the External Environment 00:35:00
    • Judging the Industry 00:30:00
    • Mapping Strategic Groups 00:40:00
    • The Resource-Based Theory 00:30:00
    • Intellectual Property 00:40:00
    • The Value Chain 00:45:00
    • Other Performance Measures 00:35:00
    • Company Assets: SWOT Analysis 00:30:00
    • Different Types of Business level Strategies 00:30:00
    • Cost Leadership 00:45:00
    • Niche Differentiation 00:30:00
    • Focus Strategies 00:35:00
    • The Best-Cost Strategy 00:35:00
    • Competitive Moves 00:45:00
    • Competitor’s Moves 00:35:00
    • Cooperative Moves 00:40:00
    • Pros & Cons of International Marketing Strategies 00:45:00
    • Drivers of Success and Failure of International Marketing Strategies 00:40:00
    • Types of International Strategies 00:35:00
    • Competition in International Markets 00:35:00
    • Concentration Strategies 00:45:00
    • Vertical Integration Strategies 00:45:00
    • Diversification Strategies 00:35:00
    • Downsizing Strategies 00:35:00
    • Portfolio Planning 00:35:00
    • Organisational Structure 00:45:00
    • Creating an Organisational Structure 00:45:00
    • Organisational Control Systems 00:35:00
    • Legal Forms of Business 00:35:00
    • Growth & Nature 00:45:00
    • Organisational & HRM Strategy 00:45:00
    • Impact of HRM on Performance 00:35:00
    • Order Your Premium Certificate 00:05:00

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