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"Understanding Business Model" is a comprehensive course exploring business fundamentals. Learn the Business Model Canvas, components like customers, channels, and revenue streams. Analyze Alibaba and IKEA case studies. Gain practical insights for effective business plans. Join now for business success. No prerequisites required. Suitable for entrepreneurs and professionals.

Course Price:
Original price was: £194.00.Current price is: £19.99.
Course Duration:
2 hours, 24 minutes
Total Lectures:
Total Students:
Average Rating:


"Understanding Business Model" is a comprehensive course that delves into the fundamentals of business models. Explore the Business Model Canvas and its components, including customers, value proposition, channels, and revenue streams. Analyze key activities, partnerships, and costs in a business model.

Examine case studies of Alibaba and IKEA to understand real-world applications. Gain practical insights through examples. Learn about business plan components, market sizing concepts, and financial models. By the course's end, you'll have a solid understanding of business models and be prepared to create effective business plans. Join now to unlock your potential for business success.

What Will You Learn?

  • Fundamentals of Business Model Canvas and its evolution.
  • Identifying problem-solving opportunities in business models.
  • Key components: customers, value proposition, channels, revenue streams, key resources, etc.
  • Case studies of successful business models like Alibaba and IKEA.
  • Practical examples of component interactions in a business model.
  • Business plan components: executive summary and financial modeling.
  • Market sizing concepts and methods for market assessment.
  • Optimizing financial models and business plans for success.

Who Should Take The Course?

  • Entrepreneurs and startup founders seeking to understand and design effective business models.
  • Business managers and executives aiming to enhance their strategic decision-making skills.
  • Individuals interested in evaluating and analyzing different business models for investment or partnership opportunities.
  • Students studying business, management, or entrepreneurship looking to gain practical insights into business modeling and planning.


  • No specific prerequisites required.
  • Basic understanding of business concepts is beneficial but not mandatory.
  • Open to anyone with an interest in understanding business models and strategic planning.
  • Suitable for entrepreneurs, business professionals, and students alike.

Course Curriculum

    • Business Model Canvas – Brief Introduction 00:11:00
    • How does it begin and starts 00:10:00
    • Problems Solving Opportunities 00:08:00
    • Customers and Value Proposition 00:07:00
    • Channels of Distribution and Customer Relationships 00:05:00
    • Revenue Streams and Key Resources 00:11:00
    • Key Activities, Partners and Cost 00:07:00
    • Business Model of ALIBABA to explain different components 00:19:00
    • Business Model of IKEA Explained 00:12:00
    • Practical Example to Demonstrate how different compoents work in business model 00:09:00
    • Business Plan Component – Exec Summary 00:03:00
    • Business Plan Component – Exec Summary-Key things 00:04:00
    • Market Sizing Concepts and Financial Model to Calculate Market Access 00:15:00
    • Marketing Sizing Method 00:07:00
    • Reset of Financial Model and B Plan 00:11:00
    • Order Certificate 00:05:00

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