Web Analytics

Overview

"Web Analytics" is a comprehensive e-course that will introduce you to the world of web analytics and provide you with the tools and techniques you need to measure and optimise your website's performance. This course covers a variety of topics, starting with an introduction to web analysis and the different tools and platforms used to measure website performance.

You'll learn about Google Analytics and other popular web analysis tools like OptinMonster and Crazy Egg. You'll also gain an understanding of key metrics in and how to source and segment your data to get the most out of your analytics.

The course also covers the use of web analytics dashboards, the importance of A/B testing, and how to improve conversion rates. Finally, you'll learn about emerging trends and tools in the field of web analysis. Whether you are a website owner, digital marketer, or just someone interested in improving your website's performance, this course is for you. Sign up today and start learning how to optimise your website and achieve your goals.

What Will You Learn?

• Introduction to web analytics and its significance
• Understanding of Google Analytics and other popular web analysis tools
• Key metrics and data sources used in web analytics
• Techniques for data segmentation and analysis

• The use of web analytics dashboards and A/B testing
• How to improve conversion rates
• Overview of emerging trends and tools in the field of web analysis

Who Should Take The Web Analytics Course?

• Website owners and digital marketers
• Business owners who want to improve their online presence
• Students and professionals who want to expand their digital marketing skills
• Individuals interested in data analysis and website optimization
• People who want to learn how to use web analysis to drive business results
• Anyone interested in improving their website's performance
• Those looking to deepen their understanding of web analysis and its applications

Requirements

To enrol in the e-learning course, you will need access to a computer or mobile device with a reliable internet connection. Basic computer skills and a general understanding of the internet will be beneficial to navigate the course material. No prior experience with web analytics is required, making it suitable for individuals of all levels. Whether you are a website owner, digital marketer, or just someone interested in learning more about web analysis, this course is designed for you.